Buon Ferragosto | Windrush Alliance

Buon Ferragosto to all our Italian family, friends, colleagues, clients & partners.

History

The Feriae Augusti (“Festivals [Holidays] of the Emperor Augustus”) were introduced by the emperor Augustus in 18 BCE. This was an addition to earlier ancient Roman festivals which fell in the same month, such as the Vinalia rustica or the Consualia, which celebrated the harvest and the end of a long period of intense agricultural labor. The Feriae Augusti, in addition to its propaganda function, linked the various August festivals to provide a longer period of rest, called Augustali, which was felt necessary after the hard labour of the previous weeks.

During these celebrations, horse races were organised across the Empire, and beasts of burden (including oxen, donkeys and mules), were released from their work duties and decorated with flowers. Such ancient traditions are still alive today, virtually unchanged in their form and level of participation during the Palio dell’Assunta which takes place on 16 August in Siena. Indeed, the name “Palio” comes from the pallium, a piece of precious fabric which was the usual prize given to winners of the horse races in ancient Rome.