Pizzo is one of the most renowned towns in the Vibo Valentia province on the western coast of Calabria. The town is a well-known and popular seaside resort as well as a thriving fishing center. Pizzo and the province to which it belongs to, Vibo Valentia, is famous for its scenic rugged coast, long sandy beaches, pleasant climate and the best ice cream in the world. Il tartufo was invented here in Pizzo to honour the visit of Prince Umberto I of Savoy in 1943. There are about 15 gelaterias in Pizzo, all small family business with their own secret recipe for the tartufo. Pizzo is also famous for its swordfish, pesce spada and its tuna. Even the Japanese import the tuna of this region. Walking up and down the small alleys in the old centro storico you can enjoy the views of the sea and the roofs of this picturesque little town. The main sight is IL castello Murat, where unlucky Joachim Murat, ex-king of Naples and BIL of Napoleon was imprisoned and executed in 1815. Also, an impressive sight is the amount of churches in this little town which has about 9.000 inhabitants. One is built, into a grotto, la Chiesa di Piedigrotta. But the heart of Pizzo is La Piazza Repubblica. It is also called IL salotto, the living room, as this is where people meet, especially in the evening.